EDRINGTON AMERICAS
RAISE THE MACALLAN
Corey developed, implemented, and supervised all production related activities for Raise The Macallan, the brand’s lead recruitment vehicle, a 10-city tour tour providing an immersive, tutored tasting experience for attendees that was both educational and engaging.
An interactive oak trunk served dual functions, first empowering guests with product education by using tree age rings to speak to time-honored distillation processes. It also displaying live bespoke valued life occasions content that could also share over social platforms.
He was responsible for all vendor relationships for Production and Creative Services, from initial project scoping and RFP to weekly check-ins and on-site logistics; ultimately executing the program on-time and on-budget.
