FIGS x Team USA

Over 10,000 visitors witnessed the activation, with as many giveaways and F&B items distributed via over a dozen touchpoints.

Guests also received a glambot-style photo moment on an Olympic-inspired podium with the Washington Arch in the background.

From giant (grande) to tiny (petite) croissants, custom branded macarons, and all-day crepe and coffee service, guests were able to indulge and enjoy on Parisian treats as they enjoyed the event and atmosphere.

As producer, Corey led all end-to-end project management of event production, logistics, permitting, and operations; including design & fabrication, and food + beverage catering.

To celebrate their partnership with Team USA at the 2024 Summer Olympic games in Paris, FIGS hosted a branded experience that blended the look and feel of Paris in New York City’s Greenwich Village that featured their campaign creative, including an interactive museum, marketplace, and a cafe with an Opening Ceremony viewing area.

Throughout the exclusive permitted space on 5th Avenue in front of the iconic Washington Arch the vibrant environment celebrated health care professionals.

The curated FIGS museum immersed guests into the brand, displaying exclusive collection items, as well as an interactive AR painting that showcased an X-Ray version of the Statue of Liberty with an anatomical beating heart.

In the French bistro cafe, guests enjoyed the live broadcast of the Olympics Olympic opening ceremony direct from Paris. Meanwhile a live jazz band played cheerful, French inspired street music. The Northwell Health Nurse’s Choir also performed twice during the event.

Nodding to the FIGS “Heads, Shoulders, Knees, & Toes” campaign, guests were able to take home exclusive FIGS event merchandise including berets, totes, band-aids, and compression socks.

Next to the wild posting wall that replicated the FIGS ads that took over NYC was a giant LED heart statue  photo moment that was activated by pedaling on a Parisian bike.

The bike + heart exhibit lives on in the new FIGS retail store in Philadelphia.