NBC UNIVERSAL
STREET ART THROWDOWN
At Super Bowl 49, Corey led production of an interactive activation for Oxygen’s competition series. Over four days the public could create their own street art by throwing paint-splattered footballs at two blank canvases. Each day, a team of street artists composed their own visions over the splatter. Corey played the hybrid role of main client contact and production lead, securing and managing fabrication partners, liasoning with the Phoenix Super Bowl Host committee, hiring and managing brand ambassadors, and acquiring branded premium items, and uniforms.
This installation generated so much buzz at the Fan Experience that it was highlighted during NBC’s Super Bowl Pre-Game show for what was the most viewed TV broadcast ever.
