NIKE
NORTHEAST US RUNNING
For over a decade, Corey has led innovative and compelling programs for Nike. First partnering with them while at then upstart agency MKTG, he developed and activated all Nike Running programs in the Northeast US, including a mobile unit, the vanguard Runners’ Station, and sponsorship of Central Park Track Club. Most notably, he led production on large-scale training runs with Lance Armstrong, the Nike+iPod launch event with Apple, ambush-marketing efforts at the Boston and New York City marathons, and curated influencer events with Bridge Runners. In later years, he led operations on a viral 5K for Kevin Hart. His other events for Nike include football, basketball, tennis, soccer, volleyball, and women’s fitness programs.
