Agency client General Mills’ Box Tops For Education program, and Walmart partnered with the LeBron James Family Foundation to highlight the impact of diverse educators and school staff in an effort to help advance racial equity in education.
Corey produced a handful of videos highlighted on Box Tops’ YouTube and social channels to drive awareness of the campaign and its goals.
This program was awarded two Path to Purchase Institute Omnishopper Awards; for Integrated Activation, and for for Social Media Activation, respectively; and it was short-listed for a Cannes Lion award.
