AMERICAN EXPRESS
#AMEXLIFE
This activation celebrated the launch of AMEX’S new global brand marketing campaign with a transformative journey allowing guests to escape the digital world for the real one by bringing the best elements of the internet to life. Held at NYC's Industria Studios, the experience included a real jungle, an “internet food automat,” a photo studio, and a live doggy playground. As co-producer, Corey led venue management, and oversaw A/V, hospitality & catering, A/V, décor, fabrication, and security. Over 2,000 guests attended over the course of four days, including the private launch party hosted by Jessica Biel.
+ 111 million potential social media impressions
