Freshpet®
Tattoo pawlor
The online competition asked people to share the special ways they show their cats or dogs how much they're loved, and after picking the top eight stories the winners were invited to NYC’s First Class Tattoos for a one day pop-up shop celebrating these pet parents.
Using some dashing headshots of their animals, the winners received custom portraits of their furry loved ones while others were welcomed to free pet flash tattoos designed exclusively for the event.
Artists worked through the day to create beautiful, photo-realistic tattoos that captured the spirit and sweetness of these beloved pets.
Over 5M online impressions resulted from our efforts towards the viral awareness campaign.
As a dual experiential/integrated producer, I researched, negotiated, and managed the partnership with the studio partner; coordinating all logistical and graphic elements in concert with travel and accommodations for the winners; all whist crafting the shot list and co-directing the video release package for media.
