MASS MUTUAL
ADOPT A RUNNER
As part of its new "Live Mutual" branding, MassMutual paired New York City Marathon runners from out of town with local cheering supporters for its "Adopt a Runner” campaign. As integrated producer and programming consultant, Corey advised on the inception and utilization of the AAR mobile app, ultimately curating the relationships between a handful of standout adoptees with key local cheering groups. The experience played out on marathon day with a multi-borough guerilla film shoot capturing interactions and interviews. These efforts received substantial coverage by AdAge.
