To continue raising awareness of lululemon Studio, a hybrid fitness platform, they aimed to leverage guests' post-holiday mindset and re-ground in well-being to build excitement for everything lululemon Studio has to offer. Thus the objective to create social-first content. Deliverable output included one launch post, and four sustain posts; all celebrating top Studio trainers.
Production duties included creative development, pre-production - including venue survey and selection, and art direction - on-set coordination of video and still photography, and post-production management.
