SAMSUNG
UNPACKED
This product launch unveiled the new Samsung Galaxy Note 8 smartphone-tablet hybrid device on one of the most high tech presentation platforms ever seen. 1,300 attendees were strategically funneled into New York’s Park Avenue Armory during a precise window just before the presentation, which was viewed live by millions. Corey was the key client liaison for the agency on front of house logistics, delivering a daily 150-page deck and leading a six-person team, as well as overseeing the hiring and management of vendors for security, catering, fabrication, and talent staffing. Areas of oversight also included green room fulfillment and VIP hospitality, guest registration, electricity & connectivity, and brand ambassador recruitment & training.
+Event Marketer Experience Design & Technology Awards honored the program in Best Overall B-To-B Environment, and Best Stage Experience.
Samsung Unpacked
Event Marketer Experience Design & Technology Awards
Best Overall B-To-B Environment
Best Stage Experience