the leukemia & lymphoma society:
virtual grand finales
The annual grand finale celebrations for Students of the Year and Man & Woman of the Year campaigns each took a different look and feel due to COVID, so Corey led the programming design towards what became a double-header evening of virtual galas.
The events were first announced via a series of digital invitations, which included hyperlinks to the combined custom-built website that included registration, donation opportunities for each candidate team and silent auction.
The result was two energetic and shimmering events that combined raised over $633,000.
A social media campaign also saluted the diverse candidate class and their accomplishments.
