COREY A. WITMER | EXPERIENTIAL HERO
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New York Road Runners

NYRR DIGITAL CONTENT

While at New York Road Runners, Corey not only led event production but also managed the development and execution of multi-channel digital content. These videos lived on web, social, and on TV (local, national, and international) and included live and streaming telecasts of marquee world-class events such the TCS New York City Marathon (on ESPN and local ABC-TV affiliate), the Brooklyn Half Marathon, and the NYC Half Marathon; as well as On The Run, a weekly running lifestyle magazine show.

 

TCS New York city marathon opening ceremony

Corey also helmed the inception of the TCS New York City Marathon Opening Ceremony Presented by United Airlines. As Supervising Producer he curated this “Olympic-style” addition to marathon weekend, which includes a custom Broadway-like opening musical dance performance, a parade of nations, live entertainment, the introduction of top pro athletes, and climaxes with a dazzling 20-minute fireworks array.

Over 2,000 global athletes participate in the event’s finish line adjacent arena, in front of a live audience of 10,000 spectators. Broadcast live on ESPN, this program is a perennial ratings winner for local affiliate WABC-TV.