NETFLIX
#ORANGEWILLSETYOUFREE
To celebrate the highly-anticipated fourth season of Orange Is The New Black, a themed float was designed and produced to integrate show cast members, drag queens, local community influencers, and real fans live via video at the NYC Pride March and the Toronto Pride Parade. As the hybrid account/production lead, Corey was the client’s agency contact, and led ideation, development, and execution; including creative and technology design, logistics and operations. The custom built live mobile broadcast setup included both Dejero and LiveU boxes for what proved to be reliable and cost effective solutions.
This campaign was honored by Event Marketer's Experience Design & Technology Awards in the Best Combination of Event Technologies (B-to-C) category.
+ Over 850,000 Facebook users experienced the parades in real-time and viewed the live, hosted broadcast
+ Overall, 3.5 Million estimated live impressions
+ Event Marketer Experience Design & Technology Award for Best Combination of Event Technologies (B-to-C)
Netflix #orangewillsetyoufree
Event Marketer Experience Design & Technology Award for Best
Combination of Event Technologies (B-to-C)